Baxter Village
Our goal for this retail center was to create spaces that stores could make their own, but still unified by an overarching look and feel.
The iconic Morey's Seafood walleye pike sign did not meet the city's strict signage requirements. So we worked with the city to find a way to approve it and save the tourist attraction and Baxter landmark.
Unique retail spaces with a family resemblance.
The challenge for us was to allow the stores the freedom to show off their respective identities, while keeping some consistent architectural and design elements to unite them all in the Baxter Village family. So, although Baxter Village is actually one large building, we created separate rooflines that carve out the storefronts. That makes it feel as if each store is a more distinct entity, and gives them space to incorporate their own brand identity, housed under the Village roof style.
A multi-phased project to pace growth.
The first phase of this project was to build a space for anchor restaurant Famous Dave’s Barbecue and six store fronts, including the well-known landmark, Morey’s Seafood. The second phase was a 21,138 square foot building with 11 new storefronts. In this phase, we had to be sure to build to complement the first building in design, size, and materials, all while preparing for the third phase when the time comes.
Craft your comfort.
When you think of Nor-Son, we want you to think "comfort." Comfort in the warm glow of a fireplace. Comfort that helps patients heal. Comfort that makes you feel at home.
The comfort of knowing that Nor-Son listens carefully to you to create your dream.
Where do you want to craft your comfort?
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